Catalog design for Lumetique. The company’s owner Dayna Decker worked with me to capture the elegant stylized look that she wanted for her upscale products. I’ve also done packaging, hand tags and mini-brochures for these products as well.
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While working at Disney Direct Marketing as their Catalog Design Manager, I was asked to Art Direct and create a Catalog/Insert Brochure for a new line of computers Disney was creating.
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Working for Disney was both a lot of fun, and a great creative environment. As Design Manager and Art Director (on occassion), I made it my goal to try and test new ideas and design styles to see what resonated with the customers, all while maintain the most strict brand standards.
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I was hired at Lamps Plus as Sr. Art Director in 2006. I was brought on to transform the newly created catalog into a high-end national catalog, that would rival all of the major lighting and furniture cataloguers in the market. I redesigned the catalog from scratch, including: New photography styling and Art Direction, Merchandising and Product flow in the catalog. Text and Design Layout, Editorial Styling, Pre-Press and Printing specs. What we ended up with was a very well received catalog (customer reviews were glowing), and a customer base that exceeded expectations.
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Inline created a unique vehicle for Disaster Response Units and asked me to come up with a way to represent that. I created the wrap around graphics for the Inline Distaster Unit Semi-Trailer Warehouse and Helicopter. They loved it and asked me to outfit some of the other trucks in their fleet.
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DayNa Decker is the founder of a high-end candle line. She hired me to create branding, packaging and labels. She has a high level of taste and pushes for the designs that represent that.
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These art installation concepts are for a “Wall of Pride” at the Shell Corporate offices to showcase Auto Expression’s (A division of Shell) contribution to the company.
The installation was 10’6″ x 8′ and consisted of 12 panels. The artwork was created an all over graphic, then split up on separate giclee’s to be installed on a lobby wall. I was honored to be able to create something that represented company pride. Pardon the pun, but that made me very proud as well.
While working on the rebranding of Disneyshopping.com, I was asked to come up with credit card designs. They went with the one with Mickey jumping. That was my favorite as well.
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Auto Expressions displays their products in POPs created to showcase the product. I’ve made 3D POP displays for their new Glade Air Fresheners. Here is the final version and some other design concepts that were presented.
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Inline Distributing Company is a leader in the world of industrial supplies for Restoration, Remediation, Disaster Response, Safety and Construction. I’ve been fortunate to have meet the owner and other principles of Inline. They’ve gave me license to create a whole new look for their company. Once it was decided upon, I began creating all marketing materials from the Catalog, to Corporate ID, Signage, Website, Emails and Banners, All Printed Material and even full Semi-Truck Graphics Wraps. I really enjoy working with this company and am very proud of what we’ve accomplished together. I just finished Inline Restoration & Remediation 200 page full color catalog for Inline Distributing Company. The cover was a challenge because it required laying out multiple products on a 3D Globe.
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