Archives: Portfolios

This Disneyland Mini Catalog was created to showcase featured products from Disneyland. This Mini Catalog was an insert into the regular Disney Catalog. It was very successful and most of the pieces sold out right away. I was very excited to get to create this piece and worked with the product developers to ensure that the catalog properly reflected the significance of these iconic products. Below the main image is a flipping book of the whole catalog.

Catalog design for Lumetique. The company’s owner Dayna Decker worked with me to capture the elegant stylized look that she wanted for her upscale products. I’ve also done packaging, hand tags and mini-brochures for these products as well.

While working at Disney Direct Marketing as their Catalog Design Manager, I was asked to Art Direct and create a Catalog/Insert Brochure for a new line of computers Disney was creating.

Working for Disney was both a lot of fun, and a great creative environment. As Design Manager and Art Director (on occassion), I made it my goal to try and test new ideas and design styles to see what resonated with the customers, all while maintain the most strict brand standards.

I was hired at Lamps Plus as Sr. Art Director in 2006. I was brought on to transform the newly created catalog into a high-end national catalog, that would rival all of the major lighting and furniture cataloguers in the market. I redesigned the catalog from scratch, including: New photography styling and Art Direction, Merchandising and Product flow in the catalog. Text and Design Layout, Editorial Styling, Pre-Press and Printing specs. What we ended up with was a very well received catalog (customer reviews were glowing), and a customer base that exceeded expectations.